Traditionally Modern’: AIAMA’s Visionary Expo Set to Redefine the Future of Fragrance Industry

AIAMA to Host India’s Biggest Agarbathi Expo, Aiming to Position the Country as a Global Incense Powerhouse

Bengaluru, July 18, 2025:
The All India Agarbathi Manufacturing Association (AIAMA) has officially announced AIAMA EXPO 2025, the largest international exhibition and conference in the incense industry, as part of its mission to establish India as the global hub for agarbathi manufacturing.

The three-day event, scheduled from November 6–8, 2025, will be held at Tripura Vasini, Palace Grounds, Bengaluru, under the theme “Traditionally Modern.” The Expo will bring together manufacturers, exporters, policymakers, industry leaders, and innovators from India and abroad.

The announcement was made by senior AIAMA leaders, including:

Mr. Ambica Ramanjaneyulu, President of AIAMA and Director, Ambica Agarbathies Aroma & Industries

Mr. Arjun Ranga, AIAMA EXPO 2025 Chairperson, Immediate Past President of AIAMA, and MD, Cycle Pure Agarbathis

Mr. Krishna T.V, Vice President, AIAMA and Director, Amrutha Aromatics

Mr. Sharath Babu P.S, Past President, AIAMA and Director, Beeju Sugandhi

Mr. Sapthagiri S. Boggaram, Past President, AIAMA and Director, Sugandha Lok


According to research by AIAMA, demand for agarbathis has risen sharply both in India and globally over the past five years. The Expo is expected to serve as a major platform for business networking, policy dialogue, and industry innovation, featuring discussions on employment generation, raw material sourcing, packaging evolution, sustainability, and new consumer trends.

A Platform to Shape the Future of Incense

Mr. Ambica Ramanjaneyulu, President of AIAMA, stated, “Our vision is to transform India into the global hub for incense production. This Expo will not only highlight innovation and sustainability but also foster a deeper sense of cultural pride among stakeholders. By celebrating our traditions and embracing modern approaches, we can chart a progressive future for the industry.”

Mr. Arjun Ranga, Chairperson of AIAMA EXPO 2025, added, “Global interest in agarbathis is growing rapidly. The Expo is a step towards uniting the entire agarbathi ecosystem to keep pace with evolving opportunities. From showcasing pioneering products to hosting knowledge-driven sessions, the event is designed to uplift and empower manufacturers at every level.”



He also revealed that the Expo will include a heritage gallery featuring rare agarbathi samples, historic photographs, industry awards, and memorabilia, offering attendees a rich narrative of the sector’s legacy and growth.

Key Features of AIAMA EXPO 2025:

Spread across 120,000 square feet

Over 5,000 participants expected

Delegations from countries including Vietnam, Indonesia, and Europe

Curated seminars and workshops covering:

Fragrance innovation & R&D

Raw material procurement

Women’s participation and entrepreneurship

Export opportunities

Packaging trends and modern marketing

Employment generation in rural India



Industry Collaboration and Global Participation

The event has garnered support from leading organizations, including:

Fragrance and Flavours Association of India (FAFAI), Mumbai

Fragrance and Flavour Development Centre (FFDC), Kannauj

Essential Oils Association of India (EOAI)


With international exhibitors and a comprehensive industry agenda, AIAMA EXPO 2025 is poised to be a landmark event—spotlighting India’s leadership in incense production and laying the foundation for stronger global partnerships and innovation in the sector.