GKB Opticals Reopens Revamped Flagship Store in Bengaluru as a Sensory Experience Hub

 

GKB Opticals Reopens Revamped Flagship Store in Bengaluru as a Sensory Experience Hub



Bengaluru, July 25, 2025 – GKB Opticals, one of India’s leading premium eyewear retail chains, has officially reopened its flagship store in Bengaluru after an extensive revamp. Situated at a prime location on M.G. Road, the 2400 sq. ft. outlet has been redesigned as an immersive sensory experience centre, seamlessly blending health, fashion, and technology.

The store now features a smart, customer-centric layout with three specialized zones, each designed to offer distinct services and experiences:

Myopia Clinic for Children: Dedicated to early diagnosis and effective management of myopia in children, this zone provides expert consultations and customized treatment plans aimed at long-term eye health.

Widex Audiology Zone: Positioned as the first-of-its-kind in a retail environment, this audiology centre offers advanced hearing assessments and personalized hearing solutions, expanding GKB’s focus to include holistic sensory care.

Lens Experience Zone: This section allows customers to explore a wide range of prescription and fashion eyewear, offering both functionality and style with personalized lens and frame options.


Speaking at the re-launch, Priyanka Gupta, Director of GKB Opticals, said,“The reopening of our flagship store in Bengaluru is a significant step forward in enhancing the overall customer journey. This new concept is not just about shopping—it’s about delivering a comprehensive lifestyle experience that integrates design, technology, and well-being.”

Sumit Dutta, Chief Operating Officer, highlighted the innovative hearing care initiative, stating,
“With the introduction of the Widex Audiology Zone, we are redefining how customers engage with hearing care. It offers the same level of trust and personalization that GKB is known for in eyewear, now extended to audiology.”

Ajay Mishra, Senior Vice President – Sales & Operations, emphasized the need for early intervention in eye care, particularly among younger demographics.
“With a growing number of children affected by myopia, our dedicated clinic provides advanced diagnostic tools and individualized treatment strategies to manage and slow its progression effectively.”

The re-launch was celebrated with a two-day event featuring a mix of curated experiences, including a Myopia Awareness Workshop, stylist consultations, interactive installations such as a Photo Mirror and DIY Mosaic Mirror, and hands-on block printing of eyewear cloth cases.

With this transformation, GKB Opticals reaffirms its commitment to offering high-quality vision and hearing care in a consumer-friendly and innovative retail environment.

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